通八卦网 > 社会 > 正文

​澶栬锤寮€鍙戜俊妯℃澘鎬庝箞鍐欙紵闄?00绡囦竾鑳藉紑鍙戜俊妯℃澘锛?/p>

2023-06-15 18:11 来源:网络 点击:

澶栬锤寮€鍙戜俊妯℃澘鎬庝箞鍐欙紵闄?00绡囦竾鑳藉紑鍙戜俊妯℃澘锛?/p>

涓婃潵鍏堣€冧綘涓€涓棶棰橈細澶栬锤寮€鍙戜俊鐨勭涓€涓洰鏍囨槸浠€涔堬紵

鐩爣灏辨槸浣犵殑澶栬锤寮€鍙戜俊闇€瑕佽闃呰銆?/p>

閭d箞浣犲紑鍙戜俊鐨勭涓€鍙ヨ瘽鐨勪富瑕佺洰鏍囧張鏄粈涔堬紵

浠や汉鎯婅鐨勭畝鍗曠瓟妗堝氨鏄細闃呰寮€鍙戜俊鐨勭浜屽彞璇濄€?/p>

澶栬锤寮€鍙戜俊鐨勬瘡涓€琛屽繀椤昏鏈嶈鑰呴槄璇讳笅涓€绡囷紝涓€鐩村埌缁撴潫銆?/p>

濂芥秷鎭細鏈夎瘉鎹瘉鏄庡叧浜庡璐稿紑鍙戜俊鐨勫叕寮?/strong>

澶氬勾鏉ワ紝涓撲笟鍐欎綔鐨勪汉涓€鐩翠娇鐢ㄦ湁璇存湇鍔涘拰褰卞搷鍔涚殑绉戝鍘熺悊锛屾潵鎻愬嚭涓€浜涘彲闈犲湴鍚稿紩璇昏€呴槄璇诲叾鍐呭鐨勫啓浣滄妧宸с€傝繖浜涘叕寮忔槸寰堟湁鏁堟灉鐨勶紝鍙互璁╀汉浠粠鎵嬪ご涓婄殑宸ヤ綔鏆傛椂鍋滀笅鏉ワ紝骞跺己杩粬浠槄璇讳綘鐨勫璐稿紑鍙戜俊銆?/p>

浠ヤ笅鏄垜浠殑澶栬锤寮€鍙戜俊鍏紡锛屼綘鍙互璇曚竴璇曪紝鐪嬬湅浠栦滑鍒板簳鏄浣曟彁楂樹綘澶栬锤寮€鍙戜俊鍥炲鐜囩殑銆?/p>

澶栬锤寮€鍙戜俊鍏紡1锛欱efore-After-Bridge (BAB)

Before 鈥斺€?浣犵幇鍦ㄧ殑鐘跺喌

After 鈥斺€?鎯宠薄濡傛灉浣犺В鍐充簡杩欎釜闂锛屽皢鏉ョ殑鐘跺喌浼氭槸浠€涔堟牱瀛?/p>

Bridge 鈥斺€?濡備綍浠巄efore鍒拌揪after鐨勬柟寮?/p>

寮€鍦虹櫧棣栧厛鎻忚堪浣犳綔鍦ㄥ鎴锋鍦ㄩ潰瀵圭殑闂锛岀劧鍚庢弿杩板鏋滆闂涓嶅瓨鍦紝鐘跺喌灏嗕細濡備綍鍦颁笉鍚屻€傛渶鍚庨€氳繃瑙i噴浣犵殑浜у搧/鍒涙剰/鏈嶅姟濡備綍甯姪浠栦滑瀹炵幇鐩爣銆?/p>

宸ヤ綔鍘熺悊锛氭牴鎹涓哄績鐞嗗瀹剁殑瑙傜偣锛屼汉绫绘湁鍔ㄥ姏閫氳繃涓や欢浜嬫潵閲囧彇琛屽姩锛氬揩涔愬拰鐥涜嫤銆傝繖涓狟AB鍏紡浣跨敤杩欑閫氱敤瑙﹀彂鍣ㄦ潵杩娇璇昏€呭仛鍑哄洖搴斻€?/p>

寮€鍙戜俊绀轰緥锛氱1娈垫槸Before锛岀2娈垫槸Bridge锛岀3娈垫槸After銆?/p>

Hi [name],

If you鈥檙e like most executives, you know how frustrating it can feel to have your time wasted.

Our software changes that, freeing up as many as 10 hours each week for clients like Gary Vaynerchuk, Tim Ferriss, and Malcolm Gladwell.

If you鈥檇 be willing to give me just ten minutes of your time, I鈥檒l show you how you can achieve the same with our innovative platform. What鈥檚 the best time to connect next week for a personalized demo?

澶栬锤寮€鍙戜俊鍏紡2锛歅roblem-Agitate-Solve锛圥AS锛?/strong>

Problem 鈥斺€?鎵惧嚭涓€涓棝鐐?/p>

Agitate 鈥斺€?鎼呭姩/鐓藉姩閭d釜鐥涚偣

Solve 鈥斺€?鎻愪緵瑙e喅鏂规

PAS娌℃湁鎻愪緵灏嗘潵鐨勭編濂芥櫙璞★紝鑰屾槸鐩存帴璇村嚭浠嶢鐐瑰埌B鐐归亾璺笂鐨勫嵄闄╋紝骞惰В閲婁簡浣犵殑浜у搧鏄浣曟垚涓轰粬浠幏鑳滄墍闇€鐨勬鍣ㄣ€?/p>

宸ヤ綔鍘熺悊锛氬洜涓虹柤鐥涙瘮蹇箰鏇存湁鍔ㄥ姏銆備汉浠笇鏈涢伩鍏嶉夯鐑︼紝闂鍜屼笉蹇呰鐨勮礋鎷呫€?/p>

寮€鍙戜俊绀轰緥锛氱1娈垫槸Problem锛岀2娈垫槸Agitage锛屼箣鍚庣殑鏄疭love銆?/p>

Hi Cooper,

I noticed on your careers page that you are looking to hire a Sales Development Rep to diligently keeps track of their activity in Salesforce.

I would love a few minutes to discuss how [my company] removes this burden.

[my company] helps clients like [client A], [client B] and [client C] to aggregate and automatically sync activity data in Salesforce.

This means:[benefit A][benefit B][benefit C]Would you be open for a call next week to see how [my company] could help your team?

澶栬锤寮€鍙戜俊鍏紡3锛欱ut You Are Free

浣犵幇鍦ㄦ鍦ㄧ湅鐨勮繖涓紑鍙戜俊鍏紡鏄渶鏈夋晥鐨勮鏈嶆妧宸т箣涓€銆侭ut You Are Free鐨勬剰鎬濆叾瀹炴槸璇达細浣犳槸100%鏈夐€夋嫨鍋氭垨涓嶅仛鐨勮嚜鐢便€傚叿浣撴潵璇村氨鏄細浣犲厛鎻愬嚭璇锋眰锛岀劧鍚庡憡璇夋綔鍦ㄥ鎴蜂綘鏈夎嚜鐢卞幓鍋氭兂鍋氱殑浜嬨€?/p>

宸ヤ綔鍘熺悊锛氬鏋滀綘缁欐煇浜轰竴鏉″嚭璺紝杩欎細浣夸粬浠鈥滄槸鈥濈殑鏈轰細澧炲姞涓€鍊嶃€?杩欓」瀹炵敤鐨勮鏈嶇瓥鐣ュ緱鍒颁簡瓒呰繃22,000浜?2椤瑰績鐞嗗鐮旂┒鐨勬敮鎸併€?/p>

寮€鍙戜俊绀轰緥锛氬唴瀹圭渷鐣ワ紝浣嗗悗闈㈢殑閮芥槸BYAF

Hi [prospect name],

blablabla.

My request: tweet our article to your community. I would make a world of difference to us if you helped us to get off the ground.

Here鈥檚 a quick tweet link.

If you鈥檇 rather not, I understand. I appreciate you reading this far!

澶栬锤寮€鍙戜俊鍏紡4锛歋tar-Chain-Hook

Star 鈥斺€?涓€涓ぇ鎯虫硶

Chain 鈥斺€?涓€绯诲垪浜嬪疄锛屾潵婧愶紝鍘熷洜鍜屽埄鐩?/p>

Hook 鈥斺€?涓€涓彿鍙€х敤璇?/p>

閫氳繃涓€涓紩浜烘敞鐩殑寮€鍦虹櫧鏉ヤ粙缁嶄綘鐨勬兂娉曘€傜劧鍚庡垱寤轰竴绯诲垪鐨勬敮鎸佷簨瀹烇紝鏉ユ簮鍜屽埄鐩婏紝浠ュ缓绔嬪彲淇″害骞跺皢娉ㄦ剰鍔涜浆鍖栦负瀹㈡埛鑷繁鐨勫埄鐩婃垨濂藉銆傜劧鍚庯紝閫氳繃鍙峰彫鎬х敤璇紙call to action锛夋潵浣夸粬浠笂閽╋紝浠ヤ究杞绘澗瀹屾垚涓嬩竴姝ョ殑璺熻繘銆?/p>

瀹冪殑宸ヤ綔鍘熺悊锛氳繖涓璐稿紑鍙戜俊鍏紡涓殑鍏抽敭鍏冪礌鏄疌hain銆備綘闇€瑕佸幓浠庝笉鍚屾柟闈㈣瘉鏄庝綘鎵€璇寸殑璁虹偣锛岃繖鏍蜂綘鎵嶅彲浠ユ洿濂藉湴璇存湇娼滃湪瀹㈡埛鍧氭寔涓嬪幓銆?/p>

寮€鍙戜俊绀轰緥锛氱1娈垫槸Star锛岀2娈碉紙鍖呮嫭PDF閾炬帴锛夋槸Chain锛岀3娈垫槸Hook銆?/p>

Good afternoon [name],

Small business, Fortune 100 companies, government entities and nonprofit organizations all have one thing in common: they save a whole lot of time and money by using [product name].

Check out some of our case studies to see for yourself. I鈥檝e also included a couple of links that provide more information about the product馃槢DF link 1PDF link 2You can try our free sample to see how [my company] can help [the goal or pain point]. There is no obligation to use our free sample.

If you have any questions about how to get started, please don鈥檛 hesitate to reach out.